The Founders

  • ALIYAH KARMALLY - founder

  • VRUNIK NANDWANA - Co founder

About us

In the bustling streets of Mumbai, where ideas collide and dreams take shape, there exists a beacon of innovation—Grey Design.in . Our journey began with a simple yet powerful vision: to illuminate the world with brands that shine brightly and resonate deeply. Founded by a team of passionate creatives, strategists, and storytellers, Bright Idea Branding emerged from a collective desire to challenge the status quo and redefine the art of branding. Fueled by curiosity and driven by purpose, we embarked on a mission to transform ordinary businesses into extraordinary brands. At the heart of our approach lies a commitment to uncovering the essence of each client's story—the spark that ignites their passion and sets them apart. We believe that every brand has a unique narrative waiting to be told, and it's our privileage to bring that story to life through thoughtful design, strategic messaging, and immersive experiences.

Who are we?

Our journey is about more than just aesthetics; it's about making an impact. We are firm believers in the power of branding to inspire change, spark conversations, and drive progress. Whether it's helping a startup find its voice, guiding a legacy brand through a rebranding journey, or launching a social initiative that leaves a lasting legacy, we approach each project with the same level of enthusiasm and dedication.As we continue to evolve and grow, our commitment to innovation remains unwavering. We embrace emerging technologies, stay ahead of industry trends, and push the boundaries of creativity to deliver results that exceed expectations.But above all, our success is built on the relationships we cultivate along the way. We see our clients not just as partners, but as collaborators on a shared journey towards greatness. Together, we celebrate the triumphs, navigate the challenges, and bring visions to life. So come join us on this adventure of creativity, discovery, and transformation. Together, let's ignite brilliance and illuminate the world with the power of branding. DREAM BIG

Brand Process

1. IMMERSION

We start by understanding the brand from your perspective and then take a deep dive into market research. Identifying pain points, correlating it with brand propositions and piecing together user personas. Extracting actionable insights to make your brand true to your audience's needs.

2. IDEATION

Arriving at your brand’s positioning and your unique proposition. Illustrating the brand promise and values through your voice, tone and communication that help your audience hear you through the noise.

3. CREATION

We work with you closely to deliver a brand system that is visually compelling, impactful and true to you. Using our diverse creative approaches to translate unique insights into a meaningful design that sets your brand apart.

3. ACTIVATION

Identifying the best ways to introduce your brand to the world, and the world to your brand. Effective campaigns and engagement strategies help further your brand’s reach and make your brand impactful

Our Services

BRAND STRATEGY

The roadmap to your brand’s success starts here. Driven by insights that are uncovered, analysed and optimised to create the best strategy for your brand.

BRAND IDENTITY

Translating your brand's personality to tangible elements that your consumers can see, touch, feel and experience. Your brand brought to life.

PRINT COMMUNICATION

Creating new experiences that give your audiences a reason to identify with your brand. Reiterating brand values through communication design, across business touchpoints.

WEBSITE DESIGN

Telling your brand story through the many brand assets and building a strong online brand presence that is SEO optimised. Designing websites that are easy to navigate and a delight to interact with.

ENVIRONMENTAL DESIGN

Effective brand communication to ease the burden of your audience as they navigate their way to and through your brand’s physical environment. Enabling interpersonal exchange between you and your users through large- scale designs.